When the pandemic hit, in only matter of days, orchestras all over the world had to jump on to the digital stage. For many in the business this felt a bit like building a plane and flying it at the same time. Working with the Primavera Digital team on a digital strategy and getting their expert feedback on what we were already doing, the NAC Orchestra was able to adjust its approach for greater impact and a much larger reach. The knowledge the social media platforms as well as understanding how to build and reach different audiences, with all their experience and expertise in the music business, is what makes Primavera Digital so successful. It's not only about the data, it's also knowing who you want to reach and how.

We at the Russian National Orchestra were delighted to collaborate with true professionals of the Primavera Digital team at the start of this season. Our goal was to use our social media data to analyze our existing audience profile and to identify potential new audience groups so we can develop the right approach for engaging their interest in what our orchestra has to offer. The Primavera Digital team demonstrated a high level of expertise in this. They were flexible in following our wishes and priorities, and operated quickly and efficiently. We are incredibly grateful to the agency for such a tailored approach, friendly communication, and the outcome. It is now obvious to us: if you need to upgrade your online presence, go with Primavera Digital.

Primavera's unique role in the performing arts industry contributed greatly to our last major performance's success. Unlike a general marketing agency, their knowledge of the repertoire we performed gave them the advantageous ability to understand the nuances of marketing for us, allowing them to target more specific and interested audiences. Through beautiful poster designs suitable for all social media platforms and an attention-grabbing trailer for our concert, we were able to achieve a significant increase in ticket sales.

These services are essential for all professional musicians. The Primavera Digital team is a group of dedicated experts who allow the musicians to keep their focus on music, and not to waste time and energy on the technical aspects of digital and social media, which have become too complex for an amateur approach.

The Mastermind process was fast and efficient; the communication was clear and easy. An objective and frank assessment of my social media situation was very useful indeed. Some of the recommendations I received at the end of the cycle were surprisingly simple but very effective.

The experience of working with Primavera Digital was eye-opening and transformative. The Primavera team combined their deep sector-wide expertise and perspective with powerful analytic tools and a nuanced focus on understanding and supporting our unique challenges and opportunities.

Primavera digital provided La Nouvelle Athènes with tailor-made support, including a new image, presentation texts and a video of the association on Facebook and Instagram. A great deal of listening and coaching. The work on social networks has resulted in a doubling of our subscribers.

I am grateful for the way Mastermind has updated the design and fine-tuned the settings of all my social media accounts. I love sharing my videos and news with my audience but I have neither the time nor the patience to figure out things like tagging or targeting. Now I can use my energy only on the creative side of social media. Also, the viewing statistics for the YouTube channel alone have quadrupled.

I have contradictory feelings about social media. Today, an artist is almost invisible without them. So I have always wanted to have a lot of active subscribers while spending as little time on this as possible. I thought this was a utopia until I used Mastermind. Not only do my social media platforms look professional now, my YouTube audience has started to grow much faster. A coincidence, perhaps? Data analytics don't lie: once my social networking instruments got properly "tuned", they really started to play to my advantage!"