STRATEGIST
Creating an up-to-date roadmap
for all your online activities
So far you have been relying on your intuition in finding solutions for your online promotional needs, and it has sometimes served you well.Now your intuition is telling you that a coherent strategy based on your digital audience analysis* would exponentially increase the impact of your efforts in positioning your artistic brand, as well as in creating and growing your online community.
Strategist uses your own audience data and valuable industry information to deliver a comprehensive and detailed long-term action plan for optimizing your online presence, complete with visual and textual messaging. This made-to-measure strategy is developed by a team of experts that includes a media producer, an advertising analyst, a researcher, a designer, a videographer and a copywriter. It includes tailor-made guidelines for your social media/community manager, to help optimize their day-to-day work.
* See “INSIGHT” to learn more about analysing your audience’s demographics and online behavior.
This service is included in STRATEGIST and constitutes its first phase.
DELIVERABLES
Positioning
your artistic brand
- Long-term strategic goals and short-term tactical objectives are clearly defined for your online presence and activities
- The right type and extent of online promotional support is determined for your on- and off-line events
- A media plan is developed, complete with messaging and visual solutions
Audience analysis
& segmenting
- Key interests of your target audience(s) are identified on the basis of the data collected through your website, social networks and email database
- Your audience is segmented in accordance with your digital positioning objectives
- Potential audience(s) are researched
in related fields on the basis of publicly available data on relevant user
behavior
Brand | celebrity
collaborations
- Personal and corporate brand partnerships are identified for possible cross-promotional events and initiatives
- Negotiations are held, as needed, regarding such collaborations
- Detailed concepts,
implementation plans and media
packages are prepared for
these cross-promotional
activities
Advertising
campaigns
- Target audience for ad campaigns are tested
- Ad campaigns designed and run, using Facebook/Instagram, Google and YouTube
- Results are analysed for future use
Strategy,
formulated
& explained
- The unique strategic roadmap is handed over in an interactive presentation
- Ad campaigns designed and run, using Facebook/Instagram, Google and YouTube
- Exclusive rights to intellectual property created in the process (e. g. graphic designs, video clips, texts for the social media
posts, etc.) are handed over - Follow-up questions are
answered
Brand | celebrity
collaborations
- Personal and corporate brand partnerships are identified for possible cross-promotional events and initiatives
- Negotiations are held, as needed, regarding such collaborations
- Detailed concepts,
implementation plans and media
packages are prepared for
these cross-promotional
activities
STRATEGIST
roadmap
Cultural institutions whose relevance and, ultimately, funding depend on healthy and coherent online presence
Artists & ensembles who rely on digital media to keep in active contact with their audiences
Anyone who is interested in developing an engaged and motivated online community
Contact
Primavera Digital
Our approach is informed by the unique context of the performing arts and tailored to your individual situation. Please request the questionnaire to help us create a customized proposal.